I thought this was quite interesting… A retail consulting firm Customer Growth Partners has come out with a new study today revealing Target’s prices are in-fact lower than No. 1 retailer Walmart.
Heres how it worked: 35 brand-name items consisting of 22 common grocery goods such as milk, cereal and rice; 10 general merchandise products such as clothing and home furnishings; and three health and beauty items were purchased at Walmart and Target stores in New York, Indiana and North Carolina.
- Target shopping cart (pre-tax): $269.13
- Walmart shopping cart (pre-tax): $271.07
“For the first time in four years, our price comparisons between the two has shown that Target has a slight edge over Wal-Mart,” said Johnson. A smaller study by Kantar Retail found similar results.
Wal-Mart spokesman David Tovar said, “We are absolutely committed to offering our customers low prices every day. If customers find a lower advertised price, we’ll match it every time.”
Though it’s important to note that according to Johnson, “Target isn’t beating Wal-Mart on all items but it is on those that really matter to consumers.”
Thoughts? Discuss below.
(thanks @CNNMoney and @Jeanette for the heads up)
Comments on this entry are closed.
I’d much rather shop at Target any day! Now I have one more reason not go to Walmart (other than their overly non-friendly coupon policy).
I’ve noticed that for some time. And the environment (and competency of staff) at Target is so much more pleasing. I have never had a problem using coupons at Target but I’ve had an issue every single time I’ve tried using them at Walmart.
I stopped going to Walmart over a year ago. I found the prices on my staple items were either the same or slightly higher than when I would go to Target. Also, you can use Target coupons and manufacturer coupons at Target. This adds up to a much higher percentage of savings for our household. Also, customer service at my Walmart is awful!
I will probably be the ONLY one that says this; I prefer Walmart to Target. Walmart price matches and I am able to get my produce and milk at 50% less than Target. My Walmart is extremely coupon friendly and Target is not. They also allow stacking Target coupons with MQ. We have two brand new hugh stores right next to each other, they even share the parking lot, and I’m guessing that is why Walmart so accommodating. I really could care less what store I’m at, I just want it FREE….LOL. And thats what make the world go round.
I will never go to Wal-again, they are very very stink when it comes to coupons. I can’t even use my $5 similac check on $3.86 similac ready to feed. They said I have to get $5 or more in order to use my check! why don’t they follow their coupons policy. They are suck that all I can say!
I def always go to Target. Ever since i started couponing I havent been to Walmart since!